Meet Laura
Our Founder Laura LaTourette, CFP®, is a self-made entrepreneur and a driving force in the financial services industry, combining years of experience with a client-first approach. She plays a vital role in compiling and analyzing client information to craft comprehensive financial plans, collaborating closely with clients to implement tailored recommendations and guide them through their financial journeys. Laura’s strength, independence, and ability to dream big are qualities she brings not only to her career but also to the relationships she builds with the individuals and families she serves.
Laura’s path to success reflects her dedication to lifelong learning and her desire to empower others. She earned her CERTIFIED FINANCIAL PLANNER™ designation in 2004 after completing a rigorous program, and in 1998, she founded her own firm, now Family Wealth Management Group. Since the beginning, Laura has developed very close relationships with her clients. Her philosophy is to get to know the whole person—their relationship with money, experiences and background, responsibilities, and dreams. Using this information as a foundation, she works to create highly customized financial plans. Laura is particularly passionate about working with clients on charitable giving and legacy planning.
Outside of work, Laura’s passion for community and inclusion drives her to elevate diversity and equity within the financial industry. She holds leadership roles with organizations such as CFP Board, SAGE, and the Financial Planning Association’s Pride Planners Knowledge Circle, where she guides colleagues on their journeys from allies to advocates. At home, Laura enjoys life on her farm in the Appalachian foothills, where she gardens, hikes, kayaks, and lovingly tends to her animals, including her llamas and dogs. She believes that the future belongs to those who believe in the beauty of their dreams.